UP Based Startup ' HelpUsGreen ' Has Been Honored By UN For Its Works To Clean River Ganga

Uttar Pradesh based startup HelpUsGreen has been honored by UN for its works to clean River Ganga by recycling tonnes of floral waste.


  • Uttar Pradesh-based 'HelpUsGreen' has come up with the world's first profitable solution to the monumental temple waste problem: 'flowercycling.
  • UN presented the award to the 14 other countries along with India at the Nations Climate Action award ceremony during the UN Climate Change Conference in Katowice.
  • 1,260 women have been supported through the startup that collects 8.4 tonnes of floral waste from temples in Uttar Pradesh on a daily basis. 
  • These sacred flowers are handcrafted into charcoal-free incense, organic vermicompost and biodegradable packaging material through its 'flowercycling' technology.
  •  Game-changing initiatives from 13 other countries were honoured as winners of the Climate Action Award at the COP 24.
  • According to the UN, 11,060 metric tonnes of temple-waste has been flowercycled to date by the women working with the Indian initiave.
  • As much as 110 metric tonnes of chemical pesticides that enter the river through temple waste have been offset, the income of 73 manual scavenger families has increased at least six-fold and 365 families have been impacted by it through increased living standards and stable income, it said.
  • Across the country, people bring flowers to temples daily as gifts for the gods, blessings for life, for celebrations to the tune of more than 800 million metric tonnes per year.
  • These flowers are thrown into the river Ganga and India's other sacred rivers, a beautiful religious ritual that is having an unfortunate effect.
  • As the flowers rot, they fill the rivers with waste, dumping toxins like arsenic, lead and cadmium from pesticides, thus causing pollution and enormous levels of water-borne diseases.
  • Flowers, incense and other religious items come in plastic packaging adorned with images of gods. Devotees do not want to throw away this packaging, so they either leave the packaging under trees or immerse it into water bodies.
UP Based Startup ' HelpUsGreen ' Has Been Honored By UN For Its Works To Clean River Ganga  UP Based Startup ' HelpUsGreen ' Has Been Honored By UN For Its Works To Clean River Ganga Reviewed by The Hindu Current Affairs on December 14, 2018 Rating: 5

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